About brand names and dresses
Brand is a name, term, symbol, design or any other feature that identifies one seller's product as distinct from those of other sellers. A brand may identify one item, a group of items, or even all items of the seller. Brands can be various, including a name, symbol, sign, color combination or slogan.
The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a good, service or the company providing them.
A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise.
Dresses are garments consisting of a skirt with an attached bodice or a matching bodice. In Western culture, dresses are usually considered to be items of women's and girls' apparel. The hemline of brand name dresses can be as high as the upper thigh or as low as the ground.
Brand name dresses are worn by females of all ages. Dresses are often used by young girls and as more formal attire by adult women. Potential drawbacks of dresses include being either too long or cumbersome for the performance of some physical activities such as climbing stairs. Dresses however can be cooler and less confining than many trouser styles, and they are still very popular for special occasions such as proms or weddings.
Most popular types of dresses are: Shirtwaist, Peasant dress, Sheath, Tunic dress, Maxi dress, Tutu dress, Sundress, Tent dress, Wrap dress, Empire dress, Coat dress, A-Line dress, Jumper dress, Shift, Maternity dress
Brand identity is the outward expression of a brand, including its name, trademark, communications, and visual appearance. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service.